The Creator Economy Is Broken#

For years, creators have built audiences and produced content while platforms captured the majority of the value. Social media giants take billions in ad revenue, streaming services control monetization, and creators are left fighting for scraps through sponsorships and merchandise. The relationship between creators and their communities remains transactional rather than participatory. Fans consume content but have no stake in a creator’s success, and creators have no direct way to reward their earliest supporters or most engaged community members.

jesse Brings Ownership Back to Creators and Fans#

jesse represents a fundamental shift in how creators build and monetize their communities. As the personal creator coin of Jesse Pollak, the founder of Base and a Coinbase executive, JESSE demonstrates how blockchain technology can create a flywheel economy where creators and supporters both benefit. By pairing creator coins with content coins, jesse establishes a model where every piece of content generates tradable value, and long-term supporters can participate in a creator’s growth. This is not just a token launch but a blueprint for the future creator economy built onchain.

What is jesse?#

What does jesse do?#

🔄 Creator Economy Flywheel: jesse demonstrates the creator coin model where tokens represent long-term value aligned with a creator’s output and influence. Unlike short-lived hype cycles, creator coins are designed to grow alongside the creator’s audience, content quality, and community engagement. JESSE holders are essentially investing in Jesse Pollak’s continued influence in the crypto space and his work building the Base ecosystem.

💰 Direct Creator Compensation: The token showcases how creators can be directly compensated for their work without relying on advertising revenue or platform algorithms. Every transaction involving JESSE generates fees that support the creator economy infrastructure. This model ensures that creators maintain ownership and control over their monetization rather than depending on third-party platforms that can change rules arbitrarily.

🌐 Base App Integration: jesse is fully integrated with the Base App, Coinbase’s everything application that combines social networking, payments, and trading. The token can be paired with content coins, which are minted from individual posts, creating a dual-token system. Content coins track short-term attention on specific pieces of content, while creator coins like JESSE track the long-term value of the creator’s entire body of work.

🤝 Community Participation Model: Holders of JESSE become participants in Jesse Pollak’s creator economy rather than passive observers. The token enables supporters to have financial alignment with the creator’s success. As Jesse continues building Base, supporting other creators, and growing his influence in the blockchain space, JESSE holders benefit from increased attention and trading activity around his brand.

🏗️ Blueprint for Future Creators: jesse serves as a proof of concept for the broader creator coin movement on Base. By launching his own creator coin, Jesse Pollak demonstrates confidence in the model and provides a template for artists, streamers, writers, and other content creators to follow. The fair launch with no presale or insider allocations sets standards for how creator coins should be deployed.

Who are behind jesse?#

Jesse Pollak - Creator of Base and Coinbase Executive

Jesse Pollak is the driving force behind jesse and one of the most influential figures in the Ethereum ecosystem.

• Created and leads Base, the Ethereum Layer 2 blockchain that has become one of the fastest-growing networks in crypto with over 18 million daily transactions
• Serves as VP of Engineering at Coinbase and Head of Protocols, overseeing the company’s blockchain infrastructure and Layer 2 initiatives
• Member of Coinbase’s executive team as of October 2024, also leading Coinbase Wallet development
• Previously led all consumer-facing engineering at Coinbase from 2017 to 2021, building Coinbase, Coinbase Pro, and Coinbase Wallet
• Joined Coinbase through the acquisition of Clef, a company he founded that built passwordless identity solutions for crypto companies
• Ran Clef for five years before its acquisition, establishing his credentials as both a founder and engineer
• Earlier in his career worked as an engineer at BuzzFeed, one of the largest digital media companies
• Active open source software contributor, demonstrating commitment to transparent and community-driven development
• Recognized as one of CoinDesk’s most influential people in crypto in 2023 for his work on Base

Jesse Pollak’s track record shows consistent execution and long-term thinking. He spent years building consumer products at Coinbase before taking on the ambitious project of launching an entirely new blockchain. Base has succeeded where many corporate blockchain projects have failed, generating over $56 million in revenue in its first quarter and attracting major partners like Uniswap, Chainlink, and OpenSea. His decision to launch a personal creator coin demonstrates his commitment to the creator economy vision he is building.

Why This Team Inspires Confidence#

Proven Track Record at Scale: Jesse Pollak is not a newcomer experimenting with crypto. He has successfully led engineering teams of over 250 people at Coinbase and delivered products used by millions of people globally. His work spans the entire crypto stack from exchange infrastructure to wallets to Layer 2 blockchains, giving him comprehensive understanding of what works in this industry.

Long-Term Commitment to Base Ecosystem: Unlike many token launches from influencers who disappear after minting, Jesse Pollak’s day job is building the infrastructure that supports jesse and all creator coins on Base. His success is directly tied to the success of the Base ecosystem, creating natural alignment with JESSE holders. He continues to support other creators by purchasing their coins and promoting the creator economy model.

Fair Launch with No Insider Advantage: jesse launched with no presale, no team allocation, and no insider advantages. Half the supply was seeded into the liquidity pool at launch, and the other half streams to the creator over time. This fair launch model contrasts with many celebrity tokens that enrich founders while leaving communities holding worthless bags.

Integration with Institutional Infrastructure: As a Coinbase executive, Jesse Pollak has access to institutional-grade infrastructure, compliance frameworks, and distribution channels. JESSE is instantly tradable on Coinbase and fully integrated with the Base App, giving it advantages that independent creator coins cannot match. The token benefits from Coinbase’s brand recognition and user base.

Transparent Communication and Community Engagement: Jesse Pollak maintains active presence on social media, regularly shares updates about Base development, and engages directly with the community. His Twitter account shows consistent support for Base ecosystem projects and transparent discussion of both successes and challenges. This level of accessibility and transparency is rare among crypto executives.

What to Know Before You Buy jesse#

1. First Major Creator Coin from a Blockchain Founder

jesse represents a landmark moment as the first creator coin launched by a major blockchain founder. Jesse Pollak is not just promoting the creator economy concept but actively participating in it by launching his own token. This demonstrates conviction in the model and sets a precedent for other builders and creators to follow.

2. Aligned with Base’s Long-Term Growth

Holding JESSE means betting on the continued growth and adoption of Base, which is already one of the most successful Layer 2 blockchains. As Base expands its user base, attracts more applications, and processes more transactions, the visibility and relevance of its creator increases. Jesse Pollak’s influence grows alongside Base’s success.

3. Part of a Dual-Token Creator Economy

jesse is designed to work in tandem with content coins, creating a comprehensive creator economy. Content coins represent individual posts and capture short-term attention, while creator coins like JESSE represent the creator’s long-term brand value. This dual system creates multiple ways for supporters to engage and for value to be generated.

4. Benefits from Coinbase Integration and Distribution

JESSE launched with immediate integration across Coinbase’s platforms, including the Base App and direct trading capabilities on Coinbase. This institutional-level distribution is a significant advantage, as most tokens struggle to achieve listings and liquidity. The Coinbase connection also provides credibility and reduces concerns about rug pulls or scams.

5. Blueprint for the Future of Creator Monetization

Beyond being a tradable token, jesse demonstrates how blockchain can revolutionize creator monetization. Instead of relying on advertising, sponsorships, or platform revenue sharing, creators can issue tokens that align their economic interests with their community. Early supporters benefit as the creator’s influence grows, creating a more equitable value distribution than traditional creator economy models.

How to buy jesse?#

jesse is available directly on GMGN for Base chain trading. To get started, move your Ethereum from centralized exchanges like Binance to your GMGN Ethereum wallet and swap for jesse. Since Base chain tokens use Ethereum for swapping, you will need ETH in your wallet to complete the transaction and pay for gas fees.

Buy jesse on GMGN

GMGN provides a streamlined trading interface specifically designed for Base chain tokens, offering real-time price tracking, liquidity depth visibility, and fast execution. The platform is trusted by the Base community for discovering new tokens and trading creator coins with minimal friction.